Welcome to Magnifique Cinemas
Magnifique Cinemas is a local movie theater in Bangalore which has underwent a renovation recently. Currently the only mode to purchase movie tickets is at the ticket counter. They want an online ticket booking platform that would allow customers to purchase tickets online.
The target customers of Magnifique cinemas website are movie fans in and around Bangalore who want to purchase movie tickets without having to wait in line at the ticket counter.
Our goal was to design a website which allows user to book movie tickets online without any hassle.
My name is Amoghavarsha. I am a native of Bangalore and aspiring to be a UX designer. As a designer, my goal is to come up with inclusive and accessible designs for users from all backgrounds.
My role in this project as a UX designer building it from the scratch and my responsibilities included user research, wireframing, prototyping, usability testing, iteration, and the creation of a final high-fidelity prototype.
Personas are fictional representation of the target users which are created based on the user research.I have created below personas based on type of users interviewed during the research phase.
I conducted interviews with target users decided on further action based on what was learned from the research. With help of the insights gathered during the research, I tried to understand the pain points our users are experiencing.
The most important pain points we uncovered were:
Magnifique cinemas was not listed in 3rd party ticket booking platforms
Users have to arrive early at the theatre and wait in line to purchase tickets
Users are not able to choose seats of their liking when purchasing tickets at movie counter
The information we uncovered helped me realize we need to design an easy to website and we now had a clearer idea of how to move forward.
Based on the research insights and user’s pain points & needs that should be addressed, I was able to arrive on a problem statement.
I did few iterations with the paper wireframes and finalized one design and created a digital wireframe of the same.
Study type: Unmoderated usability study
Location: Bangalore, India, remote (each participant went through the usability study in their own home)
Participants: Five participants, each completing the study individually
Length: Each session was 5-10 minutes, based on a list of prompts
Results: Most of the users found the design easy to use. Few users were not clear on how to go back once they are in seat selection screen.
Based on the usability study results and insights derived from the results, I did some iterations to update the design and then created a hi-fidelity design.
Link to prototype
Here is a link to the final high-fidelity prototype for Magnifique Cinemas Hi-Fidelity prototype.
The images on each page use alt text to allow a screen reader to read the content.
What I learned
As I was designing the Magnifique Cinemas website, I learned that the usability studies bring new insights and help in improving the design and provide better user experience.
Thank you for reading
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